Optimizing messaging through split testing

To maximize the impact of an upcoming conference, our client sought to test the effectiveness of their campaign assets and messaging across two key audiences: RIAs and Broker Dealers.

Using our tailored audience insights, we created customized lists of individuals already engaged with the client, segmented by investor type. This enabled us to deliver distinct content variations to each group, analyze performance, and identify the most effective approach prior to the final campaign launch.

Key outcomes

• Successfully drove targeted traffic to the event page from high-priority audiences
• Improved conversion rates for event registrations during the final campaign
• Provided actionable insights for enhancing future audience engagement strategies